f.huelsmann

Graphic Designer

DGIHV e. V.
Logo- and Corporate-Design
The organization DGIHV (German organization for interprofessional aid supply) is the contact partner for aid supply for patients as well as for all technical questions of the technical orthopaedics.

Its objective is to support science, research and public health care. To make the organization's work and objective more understandable, we were hired to create a visual support. The first step was to design a logo. Starting from there, business equipment, print material and advertising material was created.
project management
Orthopaedie Technik
Professional journal
The first issue was published in 1949 and until today it is the professional journal of the orthopaedic-technic industry. With the help of the publishing house a new issue of 60-80 pages is published each month. The goal is to design a magazine which addresses the professionals. The structure is based on print space, columns grid and baseline grid which is filled with contents. Additionally the graphic designers, editors and lectors use the program Adobe InCopy to work on the issues of "OrthopaŐądie Technik" collectively.
cooperation
Strobels
Corporate-Design-Relaunch
To get a clear and ordered overview about the variing offers of the Strobels, five in number, we developed a new corporate design. We decided to work with chalk boards, which were used very much, and to continue this stylistic device throughout the new corporate design.

To clarify the differences between the five sections we used five icons with their own colour. The next step was to readjust the website, advertising material and print products to fit the corporate design. The result is a new and modern look for the restaurant and a much easier way to communicate their offers to the customers.
project management
Hankook Tyre
CSR-/Sales-campaign sommer- and wintercampaign
The winter and sommer campaigns are the peak of the annual tyre season for a tyre manufacturer.

For this opportunity we created a CSR - and Salescampaign for the tyre manufacturer Hankook Tyre. In cooperation with many tyre dealers we developed a large POS-package, including cardboard stand-ups, dispenser, flyers or other material for sales promotion.

The focusing point of the adervtising material was the key-visual, which displays a pit stop directly from the street. The background of the key-visual depends on the season of the year. Additionally we created a one-pager website to explain the campaign and how to be part of it. Furthermore online banners and online advertisements were enabled.
Hankook Promotion - DTM
competition
Hankook Tyre is the official tyre partner for racing series DTM (Deutsche Tourenwagen- Masters).

To use the opportunity of the partnership we created a contest on the promotion website www.hankook-promotion.de. The mechanic of the contest was extremely easy: Before each race we asked a riddle to the fans, which they had to solve.
Signal Iduna
Website-Relaunch
Idea of the new SIGNAL IDUNA PARK website was to introduce all the rough edges of the 1974 constructed stadium. To fulfill this idea the picture of the start-page changes every- day - a professional photograph is taking care of the changing pictures.

During the design of the website my main goal was to have a simple menu navigation and easy finding content. Another advantage is the very good usability for the visitors. Also the website with its content is displayable on all devices.
PUMA
PUMA Tricks Activation - Branding
At the Bundesliga match Borrusia Dortumund vs. VfB Stuttgart, for who PUMA sponsored the jerseys, where the new shoes evoSPEED 1.5 were introduced.

The target group had the opportunity to try the new shoes on and to take first steps in them in a PUMA designed soccercourt.Everyone had a chance to win a pair of shoes evoSPEED 1.5 by filling out a flyer and taking part in the raffle.

To support the campaign there were big ban- ners and sprayed logos with fitting claims all around the stadium.
cooperation
Sportkompetenz Dortmund
Website
Sportkompetenz Dortmund, a group of different companies to encourage people to do sports, engeaged us to make a new website for them. My task was to take pictures of the city Dortmund and to edit them for the new website.